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United States Brand Tracker Methodology

Overview

Data quality

The United States Brand Tracker follows Conjointly’s rigorous quality standards, including:

  • Multi-layered quality controls throughout the research process
  • Bot blocking and prevention of repeat completions
  • Geofencing to ensure United States respondents
  • Detection of anomalous network activity
  • Automated flagging of low-quality responses
  • Final quality checks to remove and replace poor-quality data

Sampling and weighting

Respondents are recruited from Conjointly’s panel networks, with quota-sampling used to ensure demographic representativeness. Post-survey (raking) weighting is applied to adjust for key demographics such as age, gender, region, race, and other relevant factors based on US census data and official statistics.

Survey Method: Online survey sample

Category Exposure: Several categories are tracked. Each respondent was exposed to a maximum of 4 categories to ensure focused and high-quality responses.

Waves

WaveData Collection PeriodSample size
Wave 11 March 2026 – 31 March 2026N = 1,427
Wave 21 April 2026 – 30 April 2026N = 1,436
Wave 31 May 2026 – 31 May 2026N = 1,440

Sample sizes by category

CategoryWave 1 sample sizeWave 2 sample sizeWave 3 sample size
Supermarket chains1,0891,0821,101
Fast food chains902912920
Video streaming services856836831
Breakfast cereals823838859
Protein, energy, nutrition, or snack bars477517514
Sneakers393366443
High street fashion249258295

Change log

DateChangeAffected waves
30 March 2026Initial publication with N = 1,407 (data collection ongoing)Wave 1
2 April 2026Re-publication with N = 1,427Wave 1
27 April 2026Initial publication with N = 1,362 (data collection ongoing)Wave 2
7 May 2026Re-publication with N = 1,436Wave 2
5 June 2026Initial publication with N = 1,440Wave 3